When it comes to printing, design and color aren’t everything—the paper you choose can make or break your final product. Whether you’re printing business cards, brochures, menus, or invitations in Kerala, selecting the right paper enhances print quality, visual appeal, and how your brand is perceived.
At Four Colours, a trusted print studio in Ernakulam, we help clients make informed paper choices based on the purpose, budget, and style of their project. Here’s a guide to help you choose the best paper for printing in Kerala—the smart way.
✅ 1. Understand the Purpose of Your Print
The first step is identifying how the printed item will be used:
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Brochures or Catalogues: Need foldability, vibrant color retention, and a premium feel
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Business Cards: Require thick, durable paper that leaves a strong impression
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Event Invitations: Often benefit from textured or specialty paper
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Menus or Product Tags: Should be water-resistant and long-lasting
(LSI keywords: brochure paper options, types of printing paper)
✅ 2. Know Your Paper Types
Here are some popular paper types available at Four Colours:
🟢 Glossy Paper
Ideal for photos and brochures, glossy paper enhances color contrast and gives a smooth, shiny finish. Best for marketing materials and product catalogues.
🟤 Matte Paper
Matte offers a soft, non-reflective surface, making it easier to read and write on. Great for certificates, reports, and elegant designs.
🟠 Textured Paper
Textured papers such as linen, laid, or felt add a tactile quality. These are perfect for business cards, wedding invites, or premium brand communications.
(LSI: textured paper for business cards)
🟣 Kraft Paper
Brown, recycled, and eco-friendly—kraft paper gives a rustic, earthy feel. Excellent for sustainable branding, packaging, and handmade product tags.
🔵 Synthetic Paper (PVC)
Waterproof and tear-resistant. Ideal for menus, outdoor flyers, or anything that requires durability.
✅ 3. Consider Paper Thickness (GSM)
GSM (Grams per Square Meter) indicates how thick or heavy the paper is:
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70–100 GSM: Basic letterheads, notepads
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130–170 GSM: Flyers, folded brochures
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200–300 GSM: Business cards, premium invitations
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300+ GSM: Ultra-premium, luxury brand materials
Need help choosing? Visit our Ernakulam studio to compare samples physically!
✅ 4. Match Your Budget with the Right Finish
Sometimes, clients think they need the thickest or glossiest paper to stand out. But in many cases, a cost-effective combination of weight and finish delivers the same impact for less. Our team helps you make a budget-smart paper selection for both bulk and one-off jobs.
(LSI: affordable printing paper, printing material selection guide)
✅ 5. Ask for Samples Before You Print
At Four Colours, you can touch and compare paper types in person before confirming your order. This hands-on approach ensures you love the way your prints look and feel—before we go to press.
📍 Choose the Best Printing Paper in Kerala with Four Colours
Whether you’re printing corporate materials or planning a family celebration, Four Colours is here to help you select the best paper for printing in Kerala—tailored to your needs.
We serve businesses and individuals across Ernakulam, Kochi, and surrounding areas. Walk in or contact us for personalized printing support.
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